An original concept
The creation of Chevallia Deco :
The idea was born form a desire to open a Boutique selling decorative articles based on an equestrian theme.
However after a long and painstaking search in both France and other countries we realised that very few such products existed,and for most of those that did the quality and design left much to be desired. As much as cows,chickens or even pigs seem to have created a wealth of imaginative products, it was an equine desert.
So we set about creating the range.
Chrystel Louwerse and Helene Martins are both passionate horsewomen, their professional backgrounds are based in communication, marketing for one and interior design for the other.
They joined their talents to organise art exhibitons based on the concept and theme of the horse and equestrianism calling on many artists to present the beaty of the horse in many forms.
Today Chevallia is unique in its gendre,offering a collection of products and works that set standards in innovation and design on the theme of the horse.
The horse, the chosen animal
Throughout France and Europe the horse has for centuries represented the most strongest values shared with man,nobility,beauty and power
Today in France Equestrianism is the 4th most developed national sport and the most practised by women.
With over a million riders,France has created a huge market for rural –touristic equestrian pastimes.Children are particularly attracted to this pursuit and a recent poll has shown that this type of holiday is one of the most prefered for people of all ages.
This shows the magic and fascination surronding the horse for most people weather they are riders or not.
The meeting or Art & the horse
The designs presented by Chevallia are the results of artistic works created by a group of well known artists inspired by the equine theme and contacted to Chevallia.
Our choice of these individual artists each with very different visions of the the horse and its world.This we believe gives wider scope to a much larger clientele.Each amongst us deriving a different emotion form these works..
After making our choice from those presented by our artists we then select the best mediums and materials for their presentation,respecting both the work and its creator. As well as the desires of our future customers.
None of our representations of the equines shows them mounted by a rider,this is deliberate as we have chosen them as expressions of the animals natural beauty & freedom.
We have tried to represent in the choice of our works the emotions that can be transmitted from these wonderful subjects to the beholder.
Wishing to be a major actor in the world of equine art,Chevallia helps its to improve the situation of its chosen artists by paying a royalty on each piece sold.
On each piece you will find the signature of its creator.
The clothing collection in our range is alway limited edition,this is to ensure that each customer remains special.
